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Top Ten Articles in 2016

Rotman Management feature articles can be purchased individually on the Harvard Business Review website (HBR.org). For copyright inquiries, please email editor@rotman.utoronto.ca.

Following are the top ten best-selling articles for 2016:

#1




Leveraging Diversity Through Psychological Safety
Case Study by Amy C. Edmondson and Kathryn S. Roloff 
The authors explain how 'psychological safety' can enable team diversity to be better and leveraged, allowing a team to reap the benefits associated with diverse sets of skills, experience, knowledge, and backgrounds in ways that would not be possible if team members were unwilling to take the risks associated with speaking up. Learn more.
Topic: Diversity, Leadership, Personnel Policies 

 #2




Health Care Access for All: Making the Dream a Reality
Case Study by John A. MacDonald, Anita M. McGahan, and Will Mitchell
The authors present several new models for delivering health care services in developing countries that use ICT (information and communication technologies)-i.e., cell phones, tablets and computers. It is only a matter of time, they say, before these models spread to more resource-rich settings. Learn more.
Topic: Healthcare, Strategy & Execution 

 #3




 
Difficult Conversations 2.0: Thanks for the Feedback! 
by Douglas Stone and Sheila Heen
In the realm of feedback, the receiver - not the giver - is the key player in the exchange. The authors describe three triggers that lead us to dismiss feedback, and how to counteract them. Learn more. 
Topic: Leadership & Managing People

 #4





A Playbook for Strategy: The Five Essential Questions at the Heart of Any Winning Strategy
by A. G. Lafley, Roger Martin, and Jennifer Riel
The authors argue that strategy can be defined and created using a simple framework that entails answering five questions - the same five questions, no matter the type, size or context of the organization. Learn more.
Topic: Strategy & Execution

 #5




Difficult Conversations: How to Address What Matters Most
Interview with Doug Stone by Karen Christensen
In this interview, negotiations expert and author Doug Stone describes the ways in which difficult conversations threaten our identity. Learn more.
Topic: Leadership & Managing People

 #6




Thought Leader Interview: Bill George
Interview by Karen Christensen
The former Medtronic CEO and current Professor of Management Practice at Harvard describes the importance of following your True North and explains why he refers to the past 10 years as "leadership's lost decade". Learn more.
Topic: Organizational Culture, Leadership

 #7





The Digitization of Just About Everything
Case Study by Erik Brynjolfsson and Andrew McAfee
Exponential improvement in computer gear is one of three fundamental forces enabling what the authors call 'The Second Machine Age'. They describe how innovation is being propelled by vast numbers of powerful-but-cheap devices (smartphones), each equipped with an array of processors, sensors and transmitters. Learn more.
Topic: Innovation, IT

 #8






Beyond the 4Ps: A New Marketing Paradigm Emerges
by Yoram Wind
Our mental models determine the way we see the world. In the realm of Marketing, the author argues that many peoples' mental models are severely outdated. He explains why the old Marketing paradigm is outdated, and describes six aspects of the new landscape that modern marketers must embrace in order to thrive in what he calls "a new marketing paradigm." Learn more. 
Topic: Sales & Marketing 

 #9





Framing and Re-Framing: Core Skills for a Complex World
Case Study by Sara L. Beckman and Michael Barry
The authors show that sometimes-and more frequently than ever these days-we need many different frames around a problem in order to see the many different possible solutions. Learn more. 
Topic: Marketing, Strategy

 #10





Observe First, Design Second: Taming the Traps of Traditional Thinking
Case Study by Matthew E. May
When faced with a problem to solve, most people jump immediately to focusing on solutions, devoting little time to why the problem exists in the first place. This is just one of the 'traps' of traditional thinking that the author describes. Learn more.
Topic: Strategic Thinking, Strategy