Advertising and Persuasion
Scott A. Hawkins, Sridhar Moorthy
Advertising Strategy
David Dunne, Scott A. Hawkins, Ignatius Horstmann (Business Economics), Nitin Mehta, Sridhar Moorthy, Mengze Shi, David Soberman, Claire Tsai
Affect in Judgment and Choice
William Cunningham, Spike Lee, Sam Maglio, Claire I. Tsai
Attitude Theory
William Cunningham
Behavioural Economics
William Cunningham, Scott A. Hawkins, Tanjim Hossain, Peter Landry, Spike Lee, Sam Maglio, Will Mitchell, Dilip Soman, Claire I. Tsai, Ryan Webb
Branding
Pankaj Aggarwal, David Dunne, Sam Maglio, Sridhar Moorthy, David Soberman
Causal Reasoning and Attribution
Pankaj Aggarwal
Choice Models
Avi Goldfarb, Nitin Mehta, Matthew Osbourne, Ryan Webb
Consumer Knowledge and Expertise
Scott A. Hawkins
Consumer Spending, Saving and Credit
Cindy Chan, Dilip Soman
Customer Relationship Management
Dilip Soman
Decision Theory
Pankaj Aggarwal, Scott A. Hawkins, Tanjim Hossain, Spike Lee, Sam Maglio, Mengze Shi, David Soberman, Dilip Soman, Claire I. Tsai
Diffusion Models
Sridhar Moorthy
Econometric Analysis of Marketing Data
Avi Goldfarb, Nitin Mehta, Sridhar Moorthy; Matthew Osbourne
Embodied Cognition
Spike Lee
Emotion
Cindy Chan, William Cunningham, Spike Lee
Endowment Effect
Pankaj Aggarwal, Tanjim Hossain, Spike Lee, Dilip Soman
Experimental Economics
Tanjim Hossain
Fairness and Justice
Pankaj Aggarwal, William Cunningham
Game-Theoretic Models of Marketing Strategy
Avi Goldfarb, Ignatius Horstmann (Business Economics), Tanjim Hossain, Frank Mathewson (Economics), Nitin Mehta, Sridhar Moorthy, Mengze Shi, David Soberman
Information Processing
William Cunningham, Scott A. Hawkins, Spike Lee, Sam Maglio
Market Entry and Pioneer Advantage
Andrew Ching
Marketing and Technology
Avi Goldfarb, Tanjim Hossain
Memory
Lynn Hasher (Psychology), Scott A. Hawkins, Spike Lee, Nitin Mehta
Mental Imagery
Scott A. Hawkins, Spike Lee
Metacognition
William Cunningham, Scott A. Hawkins, Spike Lee, Claire I. Tsai
Metaphor
Spike Lee
Mimicry
Pankaj Aggarwal
Neuroscience
William Cunningham
Nonconscious Processes
William Cunningham, Spike Lee
Pricing and Price Promotions
Avi Goldfarb, Tanjim Hossain, Nina Mazar, Nitin Mehta, Sridhar Moorthy, Mengze Shi, David Soberman, Dilip Soman
Public Policy
David Soberman, Dilip Soman
Retailing and Channel Management
Frank Mathewson (Economics) Sridhar Moorthy, Mengze Shi, David Soberman, Dilip Soman
Sales Force Management
Mengzhe Shi, David Soberman
Services
David Soberman, Dilip Soman
Social Cognition
Spike Lee