Rotman School of Management

Main Content

Academic Events

The marketing area at Rotman is focused on the creation and dissemination of high quality research by recognized academic leaders. Faculty members study a wide range of marketing issues with an emphasis on rigorous methods and strong theoretical foundations.


Seminar Date Time Room Speaker Topic
Mon, Sep. 17, 2018 3:00PM - 4:30 PM RT 157 Noah Castelo
Columbia University

Robot or Human?
Consumer Perceptions of Human-Like Robots

Mon, Sep. 24, 2018 1:00PM - 2:30 PM RT 157 Shaylene Nancekivell
University of Michigan

More than meets the eye: Unseen past events affect children's reasoning about ownership

Fri, Sep. 28, 2018 10:30AM - 12:00 PM RT 157 Matthew Fisher
Carnegie Mellon University

Seeing Stars: How the Binary Bias Distorts
the Interpretation of Customer Ratings

Fri, Oct. 05, 2018 10:30AM - 12:00 PM RT 157 Kristen Duke  
University of California, San Diego

Guilt Dynamics: Consequences of Temporally Separating Decisions and Actions

Tue, Oct. 09, 2018 1:30PM - 3:00 PM RT 151 Alexander Genevsky
Erasmus University

Leveraging neural measures of preference to improve forecasts of market-level behavior

Mon, Oct. 15, 2018 1:30PM - 3:00 PM RT 151 Katherine Crain
Duke University

Goldilocks Signaling: How the Number of Signaling Items in an Ensemble Affects Perceptions of Consumer Authenticity

Fri, Oct. 19, 2018 10:30AM - 12:00 PM RT 157 Rachel Gershon
Washington University

The Reputational Benefits and Material Burdens of Prosocial Referral Incentives

Mon, Oct. 22, 2018 1:30PM - 3:00 PM RT 151 Elizabeth Friedman
Yale School of Management

Apples, Oranges and Erasers:

The Effect of Considering Similar versus Dissimilar Alternatives on Purchase Decisions

Thu, Nov. 01, 2018 2:30PM - 4:00 PM RT 157 Yiwen (Shirley) Zhang
The University of Chicago

A Dragging-Down Effect:

Consumer Decisions in Response to Unit-Price Increases

Fri, Nov. 02, 2018 10:30AM - 12:00 PM RT 157 Simona Botti

Seeking and Avoiding Choice Closure to Enhance Outcome Satisfaction

Fri, Nov. 09, 2018 10:30AM - 12:00 PM RT 157 Dina Mayzlin
USC Marshall

Paid vs Independent Product Recommendations by Influencers (with Amy Pei)

Fri, Nov. 23, 2018 10:30AM - 12:00 PM RT 157 Zheng Gong
EAP, Rotman School of Management

What the Past Tells About the Future:  Historical Prices in the Durable Goods Market (with Jin Huang and Yuxin Chen from NYU Shanghai)

Fri, Nov. 30, 2018 10:30AM - 12:00 PM RT 157 Dean Eckles

Evaluating Stochastic Seeding Strategies in Networks (with Alex Chin and Johan Ugander)

Fri, Dec. 07, 2018 10:30AM - 12:00 PM RT 157 Jane Risen
University of Chicago


© Rotman School of ManagementAASCB