Rotman School of Management

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RSM 322

Course guide for RSM 322, Fall 2018.
Professors Amy Kwan and Eszter Palancz.

1. IBISWorld

  • Comprehensive industry reports. U of T access includes the growing Canadian collection, extensive U.S. collection, as well as global reports. 

2. ProQuest

  • Market research and reports, industry reports, news and trade publications. Advanced search recommended - narrow down search by full text only, date, source type, document type, location, etc.

3. eMarketer

  • Market research resource for digital marketing, social media, advertising, and e-commerce. It includes reports, benchmarks, articles, demographics and country information.

4. Statista

  • Company, industry, product statistics

5. Passport GMID

  •  Euromonitor industry and consumer data.  Includes brand share for some products. Global and country- level reports.

6. SimplyAnalytics

  • Canada and US-only mapping tool that includes demographic data and consumer profile information including e-commerce. Create business lists by industry code and map or export in Excel. 

7. Gartner 

  • IT industry and market research reports

8. EMIS

  • Company, industry and country reports. Excellent global coverage including India and China. Click on "Client Login" on the upper right side; it will not request a login but should recognize the U of T connection. 
Getting started with NAICS and SIC codes:

  • What are NAICS and SIC codes?   
  • NAICS (North American Industry Classification Standard) and SIC (Standard Industry Classification) are used to classify businesses by industry.  This classification allows for data to be collected by standardized industry codes. 

Citing Sources Research Guide

The BIC's Cite It Right! guide includes links to help cite market research and industry reports in APA style. If you are looking for information on citing SimplyAnalytics data, see their FAQ page: 

https://simplyanalytics.zendesk.com/hc/en-us/articles/204848816-How-do-I-cite-SimplyAnalytics-data-


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