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Sridhar Moorthy

Sridhar Moorthy

Sridhar Moorthy

Manny Rotman Chair in Marketing
Professor of Marketing  

Degrees:

PhD, Graduate School of Business, Stanford University
MS in Statistics, Department of Statistics, Stanford University
MBA, College of Business Administration, Kansas State University
BSc in Mechanical Engineering, University of Delhi

Bio

Sridhar Moorthy holds the Manny Rotman Chair in Marketing, and is also a Senior Consultant at CRA (Charles River Associates). His expertise is in bringing economic perspectives to bear on marketing problems. Moorthy’s research focuses on strategic issues in advertising, branding, product differentiation, retailing, including the impact of the Internet on marketing practice. He is an Associate Editor (and past Co-Editor) of Quantitative Marketing and Economics, Associate Editor of Management Science, member of the editorial board of Journal of Marketing Research, and coauthor of the textbook Marketing Models (Prentice Hall). Moorthy has served as a Vice President (Education) of the INFORMS Society for Marketing Science, and provided expert testimony in a number of legal cases.

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