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Behavioural Economics at Work

Understand and influence consumer behaviour

TESTIMONIAL

“We often think in terms of changing technology or business processes but now I realize the most important pre-requisite for any change is to understand the human (behavioral) aspect of it to ensure success.

This was a terrific program and I’ve recommended it to the rest of my team. I can’t wait to see the impact in our business.

Vase Sarmah | ADP


Overview

Every organization is in the business of changing behavior.

Dilip Soman
Professor of Marketing

Every organization is in the business of changing behavior. Whether you're trying to get customers to switch from a competitor, ensure compliance to standards, or accelerate decision making, every industry – both public and private – needs to facilitate behaviour change.

Despite this being a universal constant across the board, many organizations are not good at managing behaviour change. Human behaviour is complex, and without the right tools and information, it can seem irrational, unpredictable, and difficult to measure.

Over the course of two days, this program introduces you to insights from the science of behavioural economics and, more importantly, allows you to develop a process for thinking about how you can apply those insights in your own organization.

Rotman's Behavioural Economics in Action (BEAR) research institute conducts leading edge research in the field, helping organizations better understand how real people act so they can design better products, services and programs. This program is based on that proven research and methodology, providing hands-on experience so you can start applying what you've learned immediately upon returning to work.

Who Should Attend

This program is designed for senior managers who need to influence behaviour and drive decision making in their organization. Those responsible for

  • product development
  • human resources
  • marketing
  • business development
  • sales
  • financial management and
  • managing risk

from both the private and public sector will benefit from this exploration into the complexities of human behaviour.

The insights from this program will also be beneficial to government and legal departments, privacy commissioners, physicians, healthcare providers, and wealth managers. 

TESTIMONIAL

“Behavioural Economics in Action at Rotman (BEAR) within the Rotman Executive Programs has nailed down the art of teaching behavioral science. In the two day course “Behavioural Economics at Work” and a one-day “Design Thinking Workshop” we learned theories, actual case studies and hands-on application on real life situations. I loved the approachable format, and the fact that they chose to feature examples that all users can really relate to. The attendees were all of high calibre and became very engaging as the session moved along. If you are looking to create a nudge to your customers or stakeholders or anyone, the course would teach you the right ingredients.”

Manu Sud | Manager, Analytics and Finance
Ministry of Energy

Key Benefits

By the end of the program, participants will be able to:

  1. Understand the foundations of behavioral economics, and to develop a framework for behavior change
  2. Develop the ability to audit processes and touchpoints to identify potential barriers, and to use evidence based approaches to behavior change.
  3. Understand the social and digital consumer, and what they mean for organizations
  4. Identify business and policy opportunities that arise from a deep understanding of human behaviour. These might include
    1. product opportunities
    2. customer experience design
    3. process improvements
    4. policy innovation and media / communication innovation

Schedule


Day 1


Day 2

  • An Introduction to Behavioural Insights: A Framework
  • Deep Dives: Choice Architecture, Nudging and Behaviourally Informed Policy
  • The Digital and Social Consumer
  • Behaviourally Informed Organizations: The Science of Experimentation and the way Forward


Rotman Executive Program faculty are known for their ability to translate the latest research into practical applications for the workplace, and to transmit skills to participants with the best teaching techniques. Industry leaders contribute to our programs to bring your the most up-to-date best practices and a wealth of real-world experience.

Meet the faculty and instructors teaching in Behavioural Economics in Action

Dilip Soman

Dilip Soman »

Avi Goldfarb

Avi Goldfarb »

Avni

Anvi Shah »



Apply Now

Fee: $3,450 CAD + HST

Application Process

Before beginning the application process, please review the application policies. To apply, complete the online application form.

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Each application is reviewed by Rotman's admissions committee to ensure participants have the appropriate academic and work experience. 

Participant Notification Process

If space is available and eligibility requirements are met, participants will receive a notice of admission within 10 days of receipt of a completed application and fee deposit.

Payment

A deposit of 50% of the program fee is required at time of application. The balance of the program fee is due 30 days after receipt of invoice or 30 days before the start of the program, whichever is first. Payments can be made online. Applicants will be redirected to a secure online payment website after completion of the application form. Deposits will be refunded to applicants not accepted to the program.

Fee Reduction

Rotman Executive Program graduates or Rotman MBA / EMBA alumni are eligible for a discount equivalent to 10% of the program tuition. In addition, partner discounts are also offered for some programs. Where program applicants are eligible for more than one discount, only the greater discount will be applied towards the tuition fee. Discounts are not redeemable for cash.

*Participants will be responsible for their own travel, accommodation and incidental costs. Participants requiring accommodation during the program are eligible for preferred Rotman rates at select hotels. For more information contact an Executive Programs representative at executiveprograms@rotman.utoronto.ca.

Looking for something else?You might also be interested in one of these related programs

Dates and FeesMark your calendar

Calendar

Dates:
February 1–2, 2018

Home

Location:
Rotman School of Management, Toronto, Ontario

Persons

Participant profile:
senior managers who need to influence behaviour and drive decision making

Tag

Fee:
$3,450 CAD + HST

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Questions? We're here to help!
Speak to our expert Learning Advisor about choosing the right program for you or your organization.

Tel: 416.978.8815

SIGN-UP TODAYBehavioural Economics in Action


In Partnership with BEAR


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Nudge, the Animation

People don't always act rationally. In fact, they tend to act irrationally - but in predictable ways. In this video, four marketing professors from the Rotman School of Management discuss some of the amazing insights of behavioural economics.


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