Product Description
Publication Date: September 01, 2022
Source: Rotman Management Magazine
With a growing range of virtual interfaces continuously evolving around us, reality isn't what it used to be. The author argues that leaders across sectors and industries must familiarize themselves with the emerging 'metaverse' and be able to draw distinctions between the various digitally mediated formats that span the virtual reality spectrum. These include augmented reality (AR), virtual reality VR), mixed reality (MR) and diminished reality (DR). Understanding how these technologies can-and will-affect your business model is a first step towards being prepared for what lies ahead.
