Product Description
Publication Date: May 01, 2022
Source: Rotman Management Magazine
Due to technological change, leaders and the organizations they run have no choice but to embrace perpetual transformation. In this environment, evolving the business model is an ongoing process that demands close attention to the customer and their 'jobs to be done'. Traditionally, start-ups have focused on this via Lean Start-up Methodology; but today, every organization must adopt this focus. The author, a Silicon Valley veteran, describes a new framework-the Jobs-to-be-Done Market Definition Canvas, which makes needs discovery faster-and reliably leads to market success.
