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Our Strength: Our Program

The Rotman Phd program in Marketing is designed on the premise that to become an effective marketing scholar a student must develop a thorough understanding of marketing institutions and problems, the methodological capability to analyze those problems rigorously, and the ability to communicate findings via written and oral presentation. The success of this approach is demonstrated in our exceptional placement record.

Learn more about the strengths of the program

Strengths of the Program

The PhD Program in Marketing at the Rotman School is designed to prepare students for academic careers in marketing at research-oriented universities. Students benefit from interaction with faculty, a fully funded program, and our excellent placement record. The Marketing area is a key strength of Rotman, the business school at the University of Toronto.

Learn more about how to enrol in the program

Admission to the Program

The PhD program in Marketing is looking for accomplished graduate and undergraduate students with degrees in business (e.g. MBA), economics, quantitative methods or related fields, or degrees in psychology, sociology or related fields. Successful applicants demonstrate their excellence through outstanding grades, top scores on standardized test, and quantitative or behavioural research skills.

Learn more about the program structure and requirements

Program Structure and Requirements

The Rotman PhD in Marketing is a strenuous program, providing effective training for an academic career. The program includes required courses, a research project, comprehensive examinations and a final dissertation. Find out just what's involved in being a doctoral student in marketing at Rotman, the business school at the University of Toronto.

PhD students currently studying at Rotman

Current PhD Students

Meet some of the marketing students in the PhD program at Rotman. The business school at the University of Toronto, Rotman has one of the world's top 10 ranked doctoral programs, and is also in the top 10 for faculty and research. Our students graduate to work at some of the world's best business schools.

Meet our faculty


Meet the Rotman Marketing faculty.

Faculty by research focus

Faculty by Research Focus

As a PhD student at the Rotman School of Management you will work closely with faculty that share your research interests, are working on similar areas, or can provide a new perspective. Here find out what our faculty members in the marketing area are currently working on.

Grads and where they ended up after they completed the PhD program

Where are They Now?

The Marketing area at the Rotman School has graduated many successful PhD students over the years who have gone on to great achievements in teaching and research. They help to spread the reputation of the Rotman School and become part of the greater University of Toronto community. Take a moment to see where our graduates from the past decade or so have gone.