Marketing Working Papers

Bova, Francesco and Goldfarb, Avi and Melko, Roger, Quantum Economic Advantage (February 2022). NBER Working Paper No. w29724, Available at SSRN: https://ssrn.com/abstract=4028340

Agrawal, Ajay K. and Gans, Joshua S. and Goldfarb, Avi, AI Adoption and System-Wide Change (May 11, 2021). Available at SSRN: https://ssrn.com/abstract=3843684 or http://dx.doi.org/10.2139/ssrn.3843684

Bleier, Alexander and Goldfarb, Avi and Tucker, Catherine E., Consumer Privacy and the Future of Data-Based Innovation and Marketing (March 18, 2020). Available at SSRN: https://ssrn.com/abstract=3570156 or http://dx.doi.org/10.2139/ssrn.3570156

Forman, Chris and Goldfarb, Avi, Concentration and Agglomeration of it Innovation and Entrepreneurship: Evidence from Patenting (June 2020). NBER Working Paper No. w27338, Available at SSRN: https://ssrn.com/abstract=3621844

Goldfarb, Avi and Tucker, Catherine E., Which Retail Outlets Generate the Most Physical Interactions? (April 2020). NBER Working Paper No. w27042, Available at SSRN: https://ssrn.com/abstract=3586174

Soman, Dilip and Hossain, Tanjim, Successfully Scaled Solutions Need Not be Homogenous (June 1, 2020). Available at SSRN: https://ssrn.com/abstract=3624305 or http://dx.doi.org/10.2139/ssrn.3624305

Goldfarb, Avi and Taska, Bledi and Teodoridis, Florenta, Could machine learning be a general purpose technology? A comparison of emerging technologies using data from online job postings (October 23, 2019). Available at SSRN: https://ssrn.com/abstract=3468822 or http://dx.doi.org/10.2139/ssrn.3468822

Agrawal, Ajay and Gans, Joshua S. and Goldfarb, Avi, Artificial Intelligence: The Ambiguous Labor Market Impact of Automating Prediction (February 25, 2019). Available at SSRN: https://ssrn.com/abstract=3341456 or http://dx.doi.org/10.2139/ssrn.3341456

Agrawal, Ajay and Gans, Joshua S. and Goldfarb, Avi, Economic Policy for Artificial Intelligence (June 2018). NBER Working Paper No. w24690. Available at SSRN: https://ssrn.com/abstract=3194842

Agrawal, Ajay and Gans, Joshua S. and Goldfarb, Avi, Exploring the Impact of Artificial Intelligence: Prediction Versus Judgment (May 12, 2018). Rotman School of Management Working Paper No. 3177467. Available at SSRN: https://ssrn.com/abstract=3177467 or http://dx.doi.org/10.2139/ssrn.3177467

Agrawal, Ajay and Gans, Joshua S. and Goldfarb, Avi, Human Judgment and AI Pricing (January 28, 2018). Rotman School of Management Working Paper No. 3111819. Available at SSRN: https://ssrn.com/abstract=3111819 or http://dx.doi.org/10.2139/ssrn.3111819

Agrawal, Ajay and Gans, Joshua S. and Goldfarb, Avi, Prediction, Judgment and Complexity: A Theory of Decision Making and Artificial Intelligence (April 14, 2018). Rotman School of Management Working Paper No. 3103156. Available at SSRN: https://ssrn.com/abstract=3103156or http://dx.doi.org/10.2139/ssrn.3103156

Bronnenberg, Bart J. and Dube, Jean-Pierre H. and Moorthy, Sridhar, The Economics of Brands and Branding (November 20, 2018). Available at SSRN: https://ssrn.com/abstract=3244180 or http://dx.doi.org/10.2139/ssrn.3244180

Chiong, Khai and Shum, Matthew and Webb, Ryan and Chen, Richard, Combining Choices and Response Times in the Field: a Drift-Diffusion Model of Mobile Advertisements (December 19, 2018). Available at SSRN: https://ssrn.com/abstract=3289386 or http://dx.doi.org/10.2139/ssrn.328938

Gans, Joshua S. and Landry, Peter, Self-Recognition in Teams (April 18, 2019). Available at SSRN: https://ssrn.com/abstract=3283168 or http://dx.doi.org/10.2139/ssrn.3283168

Goldfarb, Avi and Trefler, Daniel, Ai and International Trade (January 2018). NBER Working Paper No. w24254. Available at SSRN: https://ssrn.com/abstract=3112041

Ishihara, Masakazu andMoorthy, Sridhar, Brands versus Brand Extensions: Implications of Brand-based Learning for the Dynamics of Sales (December 19, 2018). Rotman School of Management Working Paper No. 3177145. Available at SSRN: https://ssrn.com/abstract=3177146 or http://dx.doi.org/10.2139/ssrn.3177146

Webb, Ryan and Mehta, Nitin and Levy, Ifat, Assessing Consumer Demand with Noisy Neural Measurements (May 24, 2019). Rotman School of Management Working Paper No. 3178148. Available at SSRN: https://ssrn.com/abstract=3178148 or http://dx.doi.org/10.2139/ssrn.3178148

Goetz, Daniel, Competition and Product Misrepresentation (September 30, 2017). NET Institute Working Paper No. 17-03; Rotman School of Management Working Paper No. 3049334. Available at SSRN: https://ssrn.com/abstract=3049334 or http://dx.doi.org/10.2139/ssrn.3049334

Goldfarb, Avi and Tucker, Catherine E., Digital Economics (August 2017). NBER Working Paper No. w23684. Available at SSRN: https://ssrn.com/abstract=3023079

Hollenbeck, Brett and Moorthy, Sridhar and Proserpio, Davide, Advertising Strategy in the Presence of Reviews: An Empirical Analysis (November 27, 2017). Marketing Science, Forthcomig. Available at SSRN: https://ssrn.com/abstract=3076239 or http://dx.doi.org/10.2139/ssrn.3076239

Landry, Peter and Webb, Ryan, Pairwise Normalization: A Neuroeconomic Theory of Multi-Attribute Choice (May 9, 2017). Available at SSRN: https://ssrn.com/abstract=2963863 or http://dx.doi.org/10.2139/ssrn.2963863

Wang, Kitty and Goldfarb, Avi, Can Offline Stores Drive Online Sales? (March 2017). http://dx.doi.org/10.1509/jmr.14.0518; Rotman School of Management Working Paper No. 2941484. Available at SSRN: https://ssrn.com/abstract=2941484

Gans, Joshua S. and Goldfarb, Avi and Lederman, Mara, Exit, Tweets, and Loyalty (December 24, 2016). Rotman School of Management Working Paper No. 2889388. Available at SSRN: https://ssrn.com/abstract=2889388 or http://dx.doi.org/10.2139/ssrn.2889388

Bar, Ron N. and Goldfarb, Avi and Haviv, Avery and Moorthy, Sridhar, Measuring and Understanding Brand Value in a Dynamic Model of Brand Management (May 27, 2016). Simon Business School Working Paper No. FR 15-18; Rotman School of Management Working Paper No. 2600716. Available at SSRN: https://ssrn.com/abstract=2600716 or http://dx.doi.org/10.2139/ssrn.2600716

Landry, Peter, Sunk Decision Points: A Unified Theory of the Endowment Effect and Present Bias (January 16, 2016). Rotman School of Management Working Paper No. 2732626. Available at SSRN: https://ssrn.com/abstract=2732626 or http://dx.doi.org/10.2139/ssrn.2732626

Landry, Peter, A Neuroeconomic Theory of Attention- and Task-Switching with Implications for Autism and ADHD (January 28, 2016). Rotman School of Management Working Paper No. 2725953. Available at SSRN: https://ssrn.com/abstract=2725953 or http://dx.doi.org/10.2139/ssrn.2725953

Gans, Joshua S. and Landry, Peter, Procrastination in Teams (August 31, 2016). Rotman School of Management Working Paper No. 2713817. Available at SSRN: https://ssrn.com/abstract=2713817or http://dx.doi.org/10.2139/ssrn.2713817

Goetz, Daniel and Rodnyansky, Alexander, Exchange Rate Shocks and Quality Adjustments (October 21, 2016). Available at SSRN: https://ssrn.com/abstract=2855920 or http://dx.doi.org/10.2139/ssrn.2855920

Agrawal, Ajay and Catalini, Christian and Goldfarb, Avi, Crowdfunding: Geography, Social Networks, and the Timing of Investment Decisions (Summer 2015). Journal of Economics & Management Strategy, Vol. 24, Issue 2, pp. 253-274, 2015.

Ching, Andrew and Horstmann, Ignatius J. and Lim, Hyunwoo, Can Information Products Be Complements? (May 7, 2015). Rotman School of Management Working Paper No. 2602026.

Agrawal, Ajay and Catalini, Christian and Goldfarb, Avi, Slack Time and Innovation (April 25, 2015). Rotman School of Management Working Paper No. 2599004.

Ching, Andrew and Osborne, Matthew, Identification and Estimation of Forward-Looking Behavior: The Case of Consumer Stockpiling (April 13, 2015). Rotman School of Management Working Paper No. 2594032.

Mazar, Nina and Hawkins, Scott, Choice Architecture in Conflicts of Interest: Defaults as Physical and Psychological Barriers to (Dis)Honesty (April 11, 2015). Journal of Experimental Social Psychology, Forthcoming.

Sachdeva, Sonya and Jordan, Jennifer and Mazar, Nina, Green Consumerism: Moral Motivations to a Sustainable Future (April 9, 2015). Sachdeva, Sonya, Jennifer Jordan, and Nina Mazar (2015), Green Consumerism: Moral Motivations to a Sustainable Future, Current Opinion in Psychology, in press. Rotman School of Management Working Paper No. 2592578. 

Ly, Kim and Mazar, Nina and Zhao, Min and Soman, Dilip, A Practitioner's Guide to Nudging (March 15, 2013). Rotman School of Management Working Paper.

Schulz, Fabian and Schlereth, Christian and Mazar, Nina and Skiera, Bernd, Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow (March 7, 2015). International Journal of Research in Marketing, 32 (3), 2015 Forthcoming ; Rotman School of Management Working Paper No. 2575159. 

Agrawal, Ajay and Catalini, Christian and Goldfarb, Avi, Are Syndicates the Killer App of Equity Crowdfunding? (February 25, 2015). MIT Sloan Research Paper No. 5126-15; Rotman School of Management Working Paper No. 2569988.

• Dai, Hengchen and Chan, Cindy and Mogilner, Cassie, 'Don't Tell Me What to Do!' People Rely Less on Consumer Reviews for Experiential than Material Purchases (September 8, 2014).

• Goldfarb, Avi and McDevitt, Ryan C. and Samila, Sampsa and Silverman, Brian S., The Effect of Social Interaction on Economic Transactions: Evidence from Changes in Two Retail Formats (July 1, 2014). Management Science, Forthcoming; Rotman School of Management Working Paper No. 2565502.

• Ching, Andrew, Erdem, Tulin and Keane, Michael P, A Simple Method to Estimate the Roles of Learning, Inventories and Category Consideration in Consumer Choice (June 2014).

• Forman, Chris, Goldfarb, Avi and Greenstein, Shane M., Information Technology and the Distribution of Inventive Activity (April 2014). NBER Working Paper No. w20036.

• Goldfarb, Avi and Tucker, Catherine, Conducting Research with Quasi-Experiments: A Guide for Marketers (March 2014). Rotman School of Management Working Paper No. 2420920.

• Hu, Ming, Li, Xi and Shi, Mengze, Product and Pricing Decisions in Crowdfunding (March 2014). Rotman School of Management Working Paper No. 2405552.

• Agrawal, Ajay, Goldfarb, Avi, and Teodoridis, Florenta, Does Knowledge Accumulation Increase the Returns to Collaboration? (December 2013). NBER Working Paper No. w19694.

• Ching, Andrew, Erdem, Tulin and Keane, Michael P., Invited Paper — Learning Models: An Assessment of Progress, Challenges, and New Developments (December 2013). Marketing Science, Vol. 32, No. 6, 2013; pp. 913–938; DOI: 10.1287/mksc.2013.0805.

• Pazgal, Amit, Soberman, David and Thomadsen, Raphael, Profit-Increasing Consumer Exit (December 2013). Marketing Science, Vol. 32, No. 6, 2013; pp. 998–100. DOI: 10.1287/mksc.2013.0804.

• Sharma, Eesha, Mazar, Nina, Alter, Adam, Ariely, Dan, Financial Deprivation Selectively Shifts Moral Standards and Compromises Moral Decisions (September 2013).

• Lambrecht, Anja, Goldfarb, Avi, Bonatti, Alessandro, Ghose, Anindya, Goldstein, Daniel G., Lewis, Randall Aaron, Rao, Anita, Sahni, Navdeep and Yao, Song, How Do Firms Make Money Online? (September 2013).

• Agrawal, Ajay, Catalini, Christian and Goldfarb, Avi, Some Simple Economics of Crowdfunding (June 2013). NBER Working Paper No. w19133.

• Loewen, Peter John John, Dawes, Christopher T., Mazar, Nina, Johannesson, Magnus, Koellinger, P. and Magnusson, Patrik K.E., The Heritability of Moral Standards for Everyday Dishonesty (May 2013). Journal of Economic Behavior and Organization, 2013.

• Banerjee, Sumitro and Soberman, David. Product Development Capability and Marketing Strategy for New Durable Products (January 2013). ESMT Working Paper No. 13-01, in International Journal of Research in Marketing, Forthcoming.

• Agrawal, Ajay, Lacetera, Nicola and Lyons, Elizabeth, Does Information Help or Hinder Job Applicants from Less Developed Countries in Online Markets? (January 2013). NBER Working Paper No. w18720.

• Wu, Jiahua, Shi, Mengze and Hu, Ming,Threshold Effects in Online Group Buying (November 2012). Rotman School of Management Working Paper No. 2176554.

• Wu, Jiahua, Shi, Mengze and Hu, Ming, Buzzing and Tipping Frenzies: Threshold Effects in Online Group-Buying Diffusion (November 2012).

• Wernerfelt, Birger, Keller, Kevin Lane and Moorthy, Sridhar, Commentaries and Reply to 'Can Brand Extension Signal Product Quality?' by Sridhar Moorthy (2012). Marketing Science, Vol. 31, No. 5, pp. 771-778, 2012, DOI: 10.1287/mksc.1120.0729

• Moorthy, Sridhar, Can Brand Extension Signal Product Quality? (2012). Marketing Science, Vol. 31, No. 5, 2012; pp. 756-770; DOI: 10.1287/mksc.1120.0723

• Shu, Lisa L., Mazar, Nina, Gino, Francesca, Ariely, Dan and Bazerman, Max H., Signing at the Beginning Makes Ethics Salient and Decreases Dishonest Self-Reports in Comparison to Signing at the End (August 2012). Proceedings of the National Academy of Sciences of the United States of America (PNAS), published online before print August 27, 2012.

• Sun, Yutec and Ishihara, Masakazu, A Computationally Efficient MCMC Approach to Estimating Structural Models of Aggregate Demand (September 2012).

• Catalini, Christian ,Microgeography and the Direction of Inventive Activity (August 2012).

• Gordon, Brett R., Goldfarb, Avi and Li, Yang, Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis (August 2012).

• Mather, Mara, Mazar, Nina, Gorlick, Marissa A., Lighthall, Nichole R., Burgeno, Jessica, Schoeke, Andrej and Ariely, Dan, Risk Preferences and Aging: The 'Certainty Effect' in Older Adults’ Decision Making (May 2012).

• Federgruen, Awi and Hu, Ming, Price Competition in Sequential Multi-Product Oligopolies (May 2012).

• Silverman, Brian S. and Ingram, Paul L., Managing Agency Problems in Early Shareholder Capitalism: An Exploration of Liverpool Shipping in the 18th Century (May 2012).

• Afeche, Philipp, Hu, Ming and Li, Yang, Reorder Flexibility and Price Competition for Differentiated Seasonal Products with Market Size Uncertainty (December 2011)

• Goldfarb, Avi and Tucker, Catherine, Technology, Age, and Shifting Privacy Concerns (December 2011).

• De Figueiredo, John M. and Silverman, Brian S., Firm Survival and Industry Evolution in Vertically Related Populations (October 2011).

• Gordon, Brett R., Lovett, Mitchell J., Shachar, Ron, Arceneaux, Kevin, Moorthy, Sridhar , Peress, Michael, Rao, Akshay R., Sen, Subrata K., Soberman, David and Urminsky, Oleg, Marketing and Politics: Models, Behavior, and Policy Implications - Session at the 8th Triennial Choice Symposium (August 2011). Simon School Working Paper No. 10-37.

• Ching, Andrew, Erdem, Tulin and Keane, Michael P., Learning Models: An Assessment of Progress, Challenges and New Developments (August 2011).

• Ghose, Anindya, Goldfarb, Avi and Han, Sang Pil,How is the Mobile Internet Different? Search Costs and Local Activities (June 2011).

• Shu, Lisa L., Mazar, Nina, Gino, Francesca, Ariely, Dan and Bazerman, Max H., When to Sign on the Dotted Line? Signing First Makes Ethics Salient and Decreases Dishonest Self-Reports (May 2011). Harvard Business School NOM Unit Working Paper No. 11-117.

• Yang, Yupin and Shi, Mengze, Rise and Fall of Stars: Investigating the Evolution of Star Status in Professional Team Sports (May 2011).

• Cui, Tony Haitao, Raju, Jagmohan S. and Shi, Mengze,S-Shaped Incentive Schemes and Pay Caps (March 2011).

• Mazar, Nina and Aggarwal, Pankaj, Can Collectivism Promote Bribery? (March 2011). Psychological Science, Forthcoming.

• Ching, Andrew, Clark, C. Robert, Horstmann, Ignatius J. and Lim, Hyunwoo, The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs (March 2011).

• Goldfarb, Avi and Tucker, Catherine, Comments on 'A Preliminary FTC Staff Report on Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers' (January 2011).

• Goldfarb, Avi and Tucker, Catherine, How Do Advertising Standards Affect Online Advertising? (January 2011).

• Soman, Dilip and Cheema, Amar, Earmarking and Partitioning: Increasing Saving by Low-Income Households (December 2010). Journal of Marketing Research, Forthcoming.

• Campbell, James David, Goldfarb, Avi and Tucker, Catherine, Privacy Regulation and Market Structure (December 2010).

• Ghose, Anindya, Goldfarb, Avi and Han, Sang Pil, How is the Mobile Internet Different? Search Costs and Local Activities (December 2010).

• Campbell, James David, Referral Rewards as a Coordination Device in the Presence of Network Externalities (November 2010).

• Campbell, James David, Signaling to a Network of Consumers (November 2010).

• Goldfarb, Avi and Tucker, Catherine, Substitution between Offline and Online Advertising Markets (November 2010).

• Shi, Mengze, Frequency Loyalty Programs in an Asymmetric Duopoly Market: Theoretical and Empirical Investigations (October 2010).

• Agrawal, Ajay, Catalini, Christian and Goldfarb, Avi, The Geography of Crowdfunding (October 2010).

• Goldfarb, Avi and Tucker, Catherine, Search Engine Advertising: Channel Substitution when Pricing Ads to Context (October 2010).

• Ching, Andrew, Erdem, Tulin and Keane, Michael P., How Much Do Consumers Know About the Quality of Products? Evidence from the Diaper Market (October 2010).

• Meza, Sergio and Tombak, Mihkel M. M., Who's Number One? Asymmetric Production Costs as a Determinant of Quality Rankings (August 2010).

• Hu, Ming, Pavlin, Michael and Shi, Mengze, When Gray Markets Have Silver Linings: All-Unit Discounts, Gray Markets and Channel Management (August 2010).

• Tsai, Claire I. and Thomas, Manoj, When Do Feelings of Fluency Matter? How Abstract and Concrete Thinking Influence Fluency Effects (August 2010).

• Jung Grant, Susan, Xie, Ying and Soman, Dilip, Why do Investors Update Reference Prices Asymmetrically? (June 2010).

• Tsai, Claire I. and McGill, Ann L., No Pain, No Gain? How Fluency and Construal Level Affect Consumer Confidence (June 2010).

• Ching, Andrew and Ishihara, Masakazu, Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions (July 2010).

• Goldfarb, Avi and Tucker, Catherine, Advertising Bans and the Substitutability of Online and Offline Advertising (May 2010).

• Goldfarb, Avi and Tucker, Catherine, Privacy Regulation and Online Advertising (May 2010).

• Goldfarb, Avi and Tucker, Catherine, Online Display Advertising: Targeting and Obtrusiveness (May 2010).

• Meza, Sergio and Rempel, Max, Effect of Income Heterogeneity on Price Response During the Diffusion of Wireless Service in Multiple Markets (March 2010).

• Chan, Eugene, Finding the Apple of My Eye: Categorization and Satisfaction from Hedonic Consumption (March 2010).

• Saqib, Najam and Chan, Eugene, Preference Reversal in Risky Choices Under Time Pressure (March 2010). 

• Ching, Andrew, Imai, Susumu, Ishihara, Masakazu and Jain, Neelam, A Practitioner's Guide to Bayesian Estimation of Discrete Choice Dynamic Programming Models (March 2010).

• Saqib, Najam and Chan, Eugene, Justification of Hedonic Consumption Pre- vs. Post-Consuming (March 2010).

• Saqib, Najam and Chan, Eugene, Preference Reversal in Risky Choices Under Time Pressure (March 2010).

• Chan, Eugene, Follow the Herd? Group Opinions (Do Not) Matter for Collectivists (March 2010).

• Ching, Andrew, Imai, Susumu, Ishihara, Masakazu and Jain, Neelam, A Guide to Bayesian Estimation of Dynamic Discrete Choice Models with an Application to a Store-Level Reward Program (March 2010).

• Meza, Sergio and Sudhir, K. , Do Private Labels Increase Retailer Bargaining Power? (February 2010).

• Yang, Botao and Ching, Andrew, Dynamics of Consumer Adoption of Financial Innovation: The Case of ATM Cards (February 2010).

• Meza, Sergio, Structural Models of Demand to Study Consistent Pricing During Sales Promotions (January 2010).

• Ching, Andrew and Ishihara, Masakazu, The Effects of Detailing on Prescribing Decisions Under Quality Uncertainty (December 2009).

• Imai, Susumu, Jain, Neelam and Ching, Andrew, Bayesian Estimation of Dynamic Discrete Choice Models. Econometrica, Vol. 77, No. 6, pp. 1865-1899, (November 2009).

• Borkovsky, Ron N., Doraszelski, Ulrich and Kryukov, Yaroslav (Steve), A Dynamic Quality Ladder Model with Entry and Exit: Exploring the Equilibrium Correspondence Using the Homotopy Method (October 2009).

• Goldfarb, Avi, Samila, Sampsa and Silverman, Brian S., Retail Format as a Barrier to Entry (July 2009).

• Yang, Botao and Ching, Andrew, Dynamics of Consumer Adoption of New Technology: The Case of ATM Cards (July 2009).

• Ching, Andrew, Imai, Susumu, Ishihara, Masakazu and Jain, Neelam, A Practitioner's Guide to Bayesian Estimation of Discrete Choice Dynamic Programming Models (May 2009).

• Forman, Chris, Goldfarb, Avi and Greenstein, Shane M., The Internet and Local Wages: Convergence or Divergence? (February 2009).

• Tsai, Claire I. and Hsee, Christopher K., A Behavioral Account of Compensation Awarding Decisions (November 2008).

• Goldfarb, Avi and Xiao, Mo, Who Thinks about the Competition? Managerial Ability and Strategic Entry in US Local Telephone Markets (September 2008).

• Ching, Andrew, A Dynamic Oligopoly Structural Model for the Prescription Drug Market after Patent Expiration. (June 2008). 

• Ching, Andrew and Ishihara, Masakazu, Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions (May 2008). 

• Ching, Andrew and Hayashi, Fumiko, Payment Card Rewards Programs and Consumer Payment Choice (May 2008). 

• Borkovsky, Ron N., Doraszelski, Ulrich and Kryukov, Yaroslav (Steve),A User's Guide to Solving Dynamic Stochastic Games Using the Homotopy Method (April 2008). 

• Ching, Andrew, Consumer Learning and Heterogeneity: Dynamics of Demand for Prescription Drugs after Patent Expiration (February 2008).

• Imai, Susumu, Jain, Neelam and Ching, Andrew, Bayesian Estimation of Dynamic Discrete Choice Models (February 2007).