Bio

Profile

• A passionate leader who has a history of effecting positive change in organizations
• Recognized for being a visionary, having integrity, developing sound strategies, taking courageous decisions, building teams, motivating people, creating magical cultures, driving to success, and getting it done

Career Summary

Rotman School of Management, University of Toronto                                                        2021-Present                                                                                                                                                                                         

The Rotman School is part of the University of Toronto, a global centre of research and academic excellence at the heart of Canada’s multi-cultural commercial capital. Rotman is a catalyst for transformative learning, insights and public engagement, bringing together diverse views and initiatives around a defining purpose: to create value for business and society. Rotman ranked as the top business school in Canada for much of the past decade.

Adjunct Professor, MBA Program / Acting Associate Director of the David & Sharon Johnston Centre for Corporate Governance Innovation

• Co-conducting Rotman’s longest running, award-winning, elective MBA course, GettingItDone
• Teaching GettingItDone adult education modules in Rotman’s Executive Programs
• Leading the team at the David & Sharon Johnston Centre for Corporate Governance Innovation to support academic research and teaching, generate tools & insights, and host events with the goal of improving the effectiveness of boards of directors

Tennis Canada                                                                                                                                       2014-2016

Tennis Canada is a non-profit, national sport association with a mission to lead the growth of tennis in Canada and a vision to become a world-leading tennis nation.  It owns and operates the premier National Bank Open WTA and ATP World Tour events.  All surplus is invested back into growing the game through increasing participation, building facilities, and developing world-class champions. 

President / CEO

• Worked closely with the Board of Directors, the provincial tennis associations and Tennis Canada management to develop and implement a shared vision and strategic plan that promoted the positive profile and growth of tennis in Canada
• Served as key spokesperson within the domestic and international tennis communities (ATP, WTA, ATP Media, ITF)
• Oversaw the management of the, then, Rogers Cup / Coupe Rogers, as well as the hosting facilities, to ensure that the events (Montreal and Toronto) met Tier-1 international standards, while still meeting financial objectives
• Managed and grew the tennis development system in Canada
• Actively marketed Tennis Canada, attracting the appropriate financial resources to promote the game and fund the development of junior players to ensure that they successfully competed on the global stage
• Helped build equity in the brand of the professional Canadian tennis stars
• Managed the daily operations of the business, including the hiring, training, development and motivation of human capital within Tennis Canada
• Surpassed financial and all key objectives each of the three years; achieved many ‘mosts, bests, and firsts’ in all major metrics

ParticipACTION is the national voice of physical activity and sport participation in Canada. Originally established in 1971, ParticipACTION was relaunched in 2007 to help address the inactivity and obesity crisis that faces Canada. As a national not-for-profit organization solely dedicated to inspiring and supporting active and healthy living for Canadians, it works with its partners to inspire and support Canadians to move more.

President / CEO                                                                                                                                  

• Relaunched the brand and organization, hired all staff, developed systems and processes, implemented governance protocol, established stakeholder relationships, built partnerships across and beyond the sector, and secured numerous private sector sponsorships
• Launched annual national public awareness campaigns, including all forms of media and public relations, resulting in a brand awareness level that was greater than 80% in Canada
• Secured cash sponsorship/donations and in-kind contributions, in addition to the organization’s federal government funding and, in all years, exceeded Contribution Agreement objectives
• Secured multiple national partnerships with various private sector companies, including Coca-Cola Canada, RBC, Sun Life Financial, Johnson & Johnson, Wilson Sporting Goods Co.
• Assembled an extremely functional board of high profile directors
• Maintained relations with elected officials and bureaucrats at the highest federal/ministerial levels to provincial/territorial and municipal levels
• Annually, invited to participate in over 55 public speaking engagements and media appearances

C2 was a publicly traded $100 million, 300-employee, U.S.-based telecommunications service provider with offices in New York, San Diego, Pittsburg and Newark.  In September 2005, the service business was sold.  The balance of the company was solely focused on licensing its VoIP patents and technology.

President / COO

• Transformed four financially distressed companies into one integrated, well structured, focused organization with a performance-driven culture
• Spearheaded a critical capital raise for the company

• Received award for company being one of San Diego’s fastest growing tech companies; ranked 7^th in Deloitte’s Technology Fast 50 Program (October 2004)
• Led the sale of the service business
• Repositioned the balance of the company for success

Counsel was a publicly traded, diversified company focused on acquiring and building businesses, creating value and realizing on the value creation at the appropriate time.  It owned approximately 92% of C2 Global Technologies.

Executive Vice President

• Led the Company in its improvement from a $64 million loss in 2001 to income of $5.6 million in 2004
• Transitioned the Company from nine industries to two, thereby giving it a more succinct business definition and a tighter focus in the deployment of its resources
• Positioned the Company, at the onset of 2006, with income-generating real estate assets, a promising IP and patent portfolio, and cash of $15.6 million
• Successfully managed corporate governance matters

Managerial Design was a process consulting firm that helped clients develop strategy, then, designed and implemented processes for deploying that strategy throughout the organization.

Vice President / Client Manager

• Generated and managed a significant portfolio of client businesses, consistently generating / managing the largest book of business in the firm
• Consulted in Canada, U.S., Mexico, South America, Europe

Education

Board / Volunteer Work

Achievements

Interests

Tennis, golf, skiing, scuba diving, auto racing, hiking, mountain climbing

Kelly D. Murumets

Tennis Canada                                                                                     2014 – 2016

Mosts, Bests, Firsts

• Highest operating surplus in Tennis Canada’s history
• Record sponsorship deal with Rogers
• Record sponsorship deal with National Bank
• Record Rogers Cup stadium sales in both Toronto and Montreal
• Best Rogers Cup satisfaction scores in history (92%, 95%)
• Record capital investment (4⁺ x greater than pre-2014)
• Record tennis development investment in history
• Hired Tennis Canada’s first ever CMO
• Highest brand awareness (Tennis Canada and Rogers Cup) in history
• Highest levels of tennis participation in history (especially for kids)
• Highest digital engagement in history
• Best relationship with provincial tennis associations in history
• Highest employee satisfaction scores in history (95%)
• First ever Canadian Jr. Davis Cup champions
• Highest placing Canadian Jr. Fed Cup team in history
• First ever Canadian Jr. US Open men’s singles champion
• First ever Canadian Jr. Wimbledon men’s singles champion
• First ever Canadian Jr. US Open men’s doubles champions
• Gold medal Pan Am women’s doubles
• Silver medal Pan Am mixed doubles
• Bronze medal Parapan Am men’s doubles
• First Canadian Wimbledon woman’s singles finals
• First Canadian Wimbledon men’s singles finals
• Highest ranked women’s singles (#5 in the world)
• Highest ranked men’s singles (#3 in the world)