Ned Welch

Ned Welch

Adjunct Professor & Executive-in-Residence, Marketing

Degrees:

PhD, Behavioral Decision Theory, Carnegie Mellon University
MS, Carnegie Mellon University
BA, University of Michigan

Email:

Bio

Ned Welch is an Adjunct Professor and Executive in Residence at Rotman and an expert in using insights from behavioral economics and consumer psychology to help manufacturers, marketers, and investors make better decisions.

Before joining Rotman, Ned held Senior Design Director and Senior Expert roles in McKinsey & Co.’s Marketing Practice and at McKinsey Design, where he led clients and consulting teams on work related to insight-driven product development, innovation, product and pricing optimization, and customer strategy.

Ned holds MS and PhD degrees in Behavioral Decision Theory from Carnegie Mellon University.

Selected Publications - Papers

Irrational Consumption

Cummings, J., Dhar R., and Welch N

McKinsey Insights

Issue:February

2015
The Illusion of Courage in Self-Predictions: Mispredicting One’s Own Behavior in Embarrassing Situations

Leaf Van Boven, George Loewenstein, Edward Welch, David Dunning

Journal of Behavioral Decision Making

Issue:25

2012

Pages: 1-12
A Marketer’s Guide to Behavioral Economics

Welch, N.

McKinsey Quarterly

Issue:No. 2(February) 2010

2010

Pages: 106-109
Risk as feelings

Loewenstein, G., Weber, E., Hsee, C., and Welch N.

Psychological Bulletin

Issue:127, Number 2

2001

Pages: 267-286

Selected Publications - Books and Chapters

Construal processes in preference assessment

Baruch Fischhoff, Ned Welch, Shane Frederick, Jeff Dominitz, Timothy L McDaniels

Springer

Issue:In: Fischhoff B., Manski C.F. (eds) Elicitation of Preferences

1999

Pages: 139-170