Kristen Duke
Bio
Kristen Duke is an Assistant Professor of Marketing and a Research Fellow in the Behavioural Economics in Action at Rotman (BEAR) center. Her research investigates how consumers make decisions and experience the outcomes of those decisions—particularly when they involve risk, uncertainty, or complex emotions. Her work explores the impact of choice structures and framing of information on choice and welfare. She has a secondary interest in the psychology of technology. Her research has been published in journals such as Journal of Consumer Research, Marketing Science, Journal of Experimental Psychology General, Journal of Consumer Psychology, Nature Medicine, and Organizational Behavior and Human Decision Processes, and has been featured in popular press outlets including Harvard Business Review, Late Night with Seth Meyers, The Wall Street Journal, The New York Times, NPR, and Time Magazine.
Academic Positions
-
2019 - present
Assistant Professor of Marketing, University of Toronto
-
2019 - present
Research Fellow, Behavioural Economics in Action (BEAR)
Selected Publications - Papers
-
Journal of Consumer Psychology
2022
-
The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales
K Duke & O Amir
Marketing Science
2022
-
E Williams, K Duke, & D Dunning
Journal of Experimental Psychology: General
2020
-
A Lieberman, K Duke, & O Amir
Organizational Behavior and Human Decision Processes
Issue:151
2019
Pages: 118-131
-
K Duke & O Amir
Journal of Consumer Research
Issue:45 (6)
2019
Pages: 1254-1273
-
K Duke, K Goldsmith, & O Amir
Journal of the Association for Consumer Research
Issue:3 (1)
2018
Pages: 63-80
-
AF Ward, K Duke, A Gneezy, & MW Bos
Journal of the Association for Consumer Research
Issue:2 (2)
2017
Pages: 140-154
-
JT Crawford, SA Kay, KE Duke
Social Psychological and Personality Science
Issue:6 (4)
2015
Pages: 422-430
Selected Publications - Forthcoming
Research and Teaching Interests
Consumer behavior, judgment and decision making, framing and choice structure effects, risk and uncertainty, emotions
Honors and Awards
-
2021
Award for Responsible Research in Marketing, AMA-EBSCO-RRBM
-
2020
Business School Research with Social Impact, Ranked #1, Financial Times
-
2019
Ferber Award (best dissertation-based article), Journal of Consumer Research