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Behavioural Economics in Action at Rotman (BEAR)

Research and insights for a complex world

BEAR conducts leading edge academic research in the field of behavioural economics to help organizations better understand how real people act and in turn, design better products, services, and programs for them.

BEAR acknowledges the land on which the University of Toronto operates. For thousands of years, it has been the traditional land of the Huron-Wendat, the Seneca, and most recently, the Mississaugas of the Credit River. Today, this meeting place is still home to many Indigenous people from across Turtle Island and we are grateful to have the opportunity to work on this land. BEAR also stand in solidarity with the ongoing protests against systemic racism and discrimination, and we will strive hard to reduce and eliminate all forms of discrimination.


Behavioural Insights

BEAR conducts leading edge academic research in the field of behavioural economics, and translates research into usable insights.

Our Research

BEAR’s core faculty and associated researchers offer a unique behavioural lens on relevant challenges faced by organizations.


We host events throughout the year at the Rotman School of Management to engage students and professionals with the latest scoop on behavioural economics.

Recent Publications

Journal Publication
Effectiveness of Planning Prompts on Organizations' Likelihood to File Their Overdue Taxes: A Multi-Wave Field Experiment
Management Science

November 10, 2020

Journal Publication
A Mega-Study of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor's Appointment

February 19, 2021

Journal Publication
Human Resource Management: For Humans
NHRD Network Journal

February 22, 2021

Journal Publication
Creating Habit Formation for Behaviours
Organizational Behavior and Human Decision Processes

December 10, 2020

Thank you to our partners

Behavioural Economics in Action at Rotman (BEAR) at the Rotman School of Management uses financial contributions of its partners to accelerate BEAR's research and events agenda. We would like to thank the following partners for the generous support of BEAR.