Managing Uncertainty: Adapting to and learning from the COVID-19 crisis – a Rotman Insights Webinar Series
The Marketing Area at Rotman is focused on the creation and dissemination of high quality research by recognized academic leaders. Faculty members study a wide range of marketing issues with an emphasis on rigorous methods and strong theoretical foundations.
The Marketing Area at Rotman is focused on the creation and dissemination of high quality research by recognized academic leaders. Faculty engage with managers, professionals, and policymakers while teaching innovative courses to undergraduates, MBAs, PhDs, and executives.
The marketing area at Rotman is focused on the creation and dissemination of high quality research by recognized academic leaders. Faculty members study a wide range of marketing issues with an emphasis on rigorous methods and strong theoretical foundations.
A marketer’s job is often misunderstood, but behind every successful ad professional or salesperson is a marketer. To understand the complexities of marketing, read about our latest published research.
From advertising to behavioural economics to game theory to product development and much more, Marketing faculty are engaged in a wide array of research activity.
Marketing faculty are involved with a rich array of publications focused on new thinking in marketing.
Every year the marketing area hosts a range of events that enable the exchange of knowledge. Academics visit fromacross North American and indeed the world to present their research and findings. The seminars, workshops and conferences are available to students and faculty.
Learn about marketing and the jobs that open to you when you specialize in this area.
Professor Avi Goldfarb on Online Advertising
Avi Goldfarb is Professor of Marketing at Rotman
Gamification: A Practitioner's Guide
Dilip Soman is a professor of Marketing and the Corus Chair in Communications Strategy
Left to right, front to back: Mengze Shi, Cindy Chan, Tanjim Hossain, Scott Hawkins, Avni Shah, Daniel Goetz, Nitin Mehta, Zachary Zhong, Spike Lee, Halyna Sydorenko (Area Administrator), Matthew Osborne, Angèle Beausoleil, Dilip Soman, Sam Maglio, Holly Peterson (Area Administrator), Peter Landry.
Check our Marketing Faculty bios here
MBA Second Year Electives
Left to right, front to back: Yikun Jiang, Clarice Zhao, Minjee Sun, Vivek Nandur, Moein Javadian, Mohsen Foroughifar, Wei Lu, Kailuo Liu, Xinlong Li.
Known for Exceptional Job Placement Record
Faculty - Avi Goldfarb - Integrative Thinking in the Classroom
Avi Goldfarb is professor of marketing at the Rotman School
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