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Nitin Mehta

Nitin Mehta

Professor of Marketing, Area Coordinator, Marketing Area
Ellison Professorship in Marketing


PhD in Marketing), Carnegie Mellon University
MS in Chem. Eng., Yale University
MSIA, Carnegie Mellon University
BTech in Chem. Eng., Indian Institute of Technology, Delhi




Nitin Mehta is a Professor of Marketing, the Area Coordinator of Marketing and icurrently holds the Ellison Professorship in Marketing. His research focuses on structural models of consumer search, multi-category choices, imperfect recall and learning, consumers' healthcare decisions, economics of binge consumption, adoption of AI by firms and consumers, and the societal impact of AI. Four of his published papers have been finalists for the Informs Society of Marketing Science Long Term Impact Award and one of his published papers was a finalist for the Informs Society of Marketing Science John Little's Best Paper Award. His recent PhD students have been placed at top universities, which inlcude Carnegie Mellon University, McGill University, Imperial College London, NYU and Harvard University. Nitin has taught the core MBA marketing course for many years, and he is currently teaching a course on Pricing. He has won the Rotman Teaching Award for last six years. He is currently serving as the Associate Editor at Marketing Science and at International Journal of Research in Marketing. 

Academic Positions

  • 1999-2007

    Assistant Professor of Marketing, University of Toronto

  • 2007-2017

    Associate Professor, University of Toronto

  • 2017-Present

    Professor, University of Toronto