Ideas By Year 2014

Professor Sarah Kaplan

The Rise of Gender Capitalism is improving the Financial and Social Return of Investments
Investing with a gender lens can create financial and social impact by constructing a new economic logic that bridges the market logic of financial returns with the feminist logic of women’s equality.

Professor Jacob Hirsch

Nation's "personality" influences its environmental stewardship
Countries with higher levels of compassion and openness score better when it comes to environmental sustainability.

Professor Chen-Bo Zhong

Number-crunching could lead to unethical choices, says new study
Calculating the pros and cons of a potential decision is a way of decision-making. But repeated engagement with numbers-focused calculations, especially those involving money, can have unintended negative consequences, including social and moral transgressions.

Professors Hai Lu and Kevin Wang

Sudden unexplained jumps or drops in a stock's price bode ill for the long run
What should investors make of sudden jumps or drops in stock prices that occur for no apparent reason?

Professor Dilip Soman

Getting things done: How does changing the way you think about deadlines help you reach your goals?
From doing yard work to finishing up the last few classes required for a college degree, consumers struggle to get things done.

Professor Tiziana Casciaro

Networking can make some feel "dirty," new study.
If schmoozing for work leaves you with a certain "ick" factor, that's not just awkwardness you're feeling. Professional networking can create feelings of moral impurity and physical dirtiness

Professor Mikhail Simutin

Extra mutual fund cash a good sign for investors
Mutual fund investors should be cautious about funds holding low amounts of cash.

Professor Hai Lu

Money talks when it comes to acceptability of "sin" companies, study reveals.
Companies who make their money in the “sin” industries such as the tobacco, alcohol and gaming industries typically receive less attention from institutional investors and financial analysts.

Professors Pankaj Aggarwal & Min Zhao

How tall you stand changes how you make decisions says new study.
Sitting in a higher chair could improve your long-term financial planning.You might be more likely to buy serious tomes on the second floor of a bookstore, and to pick up lighter reading from the ground floor or basement.

Professor Jacob Hirsh

Watching Events Together Produces Stronger Emotions says new study.
The 2014 World Cup has captured the attention of billions of viewers around the globe. For a short period of time, the world has collectively watching the same events on a massive scale.

Professor Walid Hejazi

Benchmarking Study from the University of Toronto’s Rotman School and the Madinah Institute for Leadership and Entrepreneurship Examines Reasons for Poor Economic Outcomes in Islamic World.
The fifty-seven countries that form the Organization for Islamic Cooperation (OIC) account for twenty-three percent of the world’s population, yet less than eleven percent of the world’s GDP.

Professor Sanford DeVoe

Like some happiness with that? Rotman study suggests fast food cues hurt ability to savor experiences
Want to be able to smell the roses? You might consider buying into a neighbourhood where there are more sit-down restaurants than fast-food outlets,

Professor Andrew Ching

Technology marketers should take consumer life-cycle into account: new Rotman study
If you want grandpa to start using the bank machine instead of standing in line for the teller, the best way to do it is to tell him to "Act now!" with a limited time offer for a banking card.

Professor Ming Hu

Range of options, prices brings in the crowdfunding bucks, says Rotman research
It doesn't work in the traditional marketplace, but in the world of crowdfunding, giving consumers options and the choice to pay more for essentially the same product makes sense.

Professor Sam Maglio

Research uncovers new angle on mental distance.
Why does the second hour of a journey seem shorter than the first? According to new research from the University of Toronto, the answer is how we’re physically oriented in space.

Professor Christopher Liu

Location Matters When it Comes to Deal Making says new study from UofT’s Rotman School of Management.
Even six-year-olds know who you sit beside matters, whether you're in first grade or at a high-powered dinner.

Professor Craig Doidge

Dramatic drop in U.S. IPO activity can't be blamed on tougher regulations
An extensive study of initial public offerings shows dramatic changes in the IPO landscape around the world over the past two decades, including a large decrease in the importance of IPOs in the United States while IPOs became more important in other countries.

Professor Alison Jing Xu

New research shows the way a room is lit can affect the way you make decisions
The next time you want to turn down the emotional intensity before making an important decision, you may want to dim the lights first.

Professor Katy DeCelles

"Transformational leadership" curbs bad attitudes towards change, shows rare study of correctional officers.
It's no surprise that a cynical attitude towards the prospect of change makes change harder to implement. But it's important to understand that cynicism happens at an individual and workplace-wide level and both must be addressed to get employee buy-in for change initiatives.

Professor Min Zhao

Price highlighting helps consumers stick to longer-term product preferences, Rotman research reveals
Just when that new gym membership is looking like a mistake, recent marketing research shows that reminding consumers of the price strengthens their purchase choices and leads to long-term satisfaction.

For more information

Ken McGuffin
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Rotman School of Management
University of Toronto
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E-mail: mcguffin@rotman.utoronto.ca

Rajeev Perera
Coordinator, Events Communications and Media
Rotman School of Management
University of Toronto
E-mail: rajeev.perera@rotman.utoronto.ca

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