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Case studies and resources

Much of the influential scholarship on the practice and methodology of Business Design originated at the Rotman School. Discover a mix of seminal and associated works on the topic – through a selection of case studies, books and articles.

Case studies

MSKCC MSKCC - Designing a better way to securely serve patients
Duygu Yucesoy, Eleni Schetakis, Nav Dhillon, Mert Yucesoy and Angele Beausoleil


OpenBox and Allegory: co-designing a better platform for litigators and a business model for investors

Bridget Lipman, Joshua Zachariah, Shijing Wang, Tarek Mavani, and Angele Beausoleil 





Westville Investment - Paving a more inclusive and equitable road to career advancement
Andrew Seepersad, Fifile Nguyen, Jaimie Holland and Michael Vasilev


Business Design Thinking and Doing: Frameworks, Strategies and Techniques for Sustainable Innovation

Angèle M. Beausoleil, 2022

he Prosperity Paradox: How Innovation Can Lift Nations out of Poverty 
Clayton Christensen, Clayton, Efosa Ojomo and Karen Dillon, 2019
Change by Design (Revised and Updated):
How Design Thinking Transforms Organizations
and Inspires Innovation

Tim Brown, 2019 
This is Service Design Doing: Applying Service Design Thinking
to The Real World

Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, and Jakob Schneider, 2018
Design Thinking at Work:
How Innovative Organizations are Embracing Design

D. Dunne University of Toronto Press, 2018 
Designed Leadership

Moura Quayle, 2017 
Practical Ethnography: A Guide to Doing Ethnography in The Private Sector

Sam Ladner, 2016 
 Playing To Win Book Cover
Playing to Win: How Strategy Really Works

A.G. Lafley and Roger L. Martin, 2014 
 Rotman On Design Book Cover
Rotman on Design: The Best on Design Thinking
from Rotman Magazine

Roger Martin and Karen Christensen, 2013 
 Design Works Book Cover
Design Works: How to Tackle Your Toughest Innovation Challenges
Through Business Design

Heather Fraser, 2012
101 Design Methods: A Structured Approach to Driving Innovation in Your Organization

Vijay Kumar, 2012 
Universal Methods of Design: 100 Ways to Research Complex Problems,
Develop Innovative Ideas and Design Effective Solutions

Bruce Hanington and Bella Martin, 2012 
Where good ideas come from: the seven patterns of innovation

Steve Johnson, 2011 
Designing for Growth: A Design Thinking Tool Kit For Managers

Jeanne Liedtka and Tim Ogilvie, 2011 
Cirque Du Soleil The Spark: Igniting the Fire That Lives Within Us

Lyn Heward and John Bacon, 2010 
 The Design Of Business Book Cover
The Design of Business: Why Design Thinking is
the Next Competitive Advantage

Roger L. Martin, 2009
Naked Innovation: Uncovering a Shared Approach to Creating Value

Zachary Jean Paradis and David McGaw, 2007 



Crafting the design-driven growth mindset: why business design is needed for sustained innovation
A. Beausoleil
Prototypr, April 17, 2019

The Right Way to Lead Design Thinking
C. Bason and R. Austin
Harvard Business Review, March-April 201

Move over CEOs: Designers have arrived in corporate boardrooms
A. Beausoleil
National Post,November 15, 2018

The Business Value of Design
B. Sheppard, H. Sarrazin, G. Kouyoumjian, and F. Dore 
McKinsey Quarterly Report, October 2018

Made by humans: a recipe for innovation 
A. Beausoleil 
Financial Post, April 12, 2018

Why Business Design is the Most Important Skill of the Future
D. Schmidt
Medium, Jan 16, 2018

Design as Strategy
Adi Ignatius
Harvard Business Review, September 2015

The Value of Design
Beth Comstock
Design Management Institute, 2015

Why Good Design is Finally a Bottom Line Investment
C. Kuang
Fast Company, March 17, 2015

The Origins of Design Thinking
Jeffrey Tjendra
Wired Magazine, Sep 1, 2014

The Role of Design in Business ROI
A. Beausoleil, 2012