Case studies and resources

Much of the influential scholarship on the practice and methodology of Business Design originated at the Rotman School. Discover a mix of seminal and associated works on the topic – through a selection of case studies, books and articles.

Case studies

MSKCC - Designing a better way to securely serve patients
Duygu Yucesoy, Eleni Schetakis, Nav Dhillon, Mert Yucesoy and Angele Beausoleil

OpenBox and Allegory: co-designing a better platform for litigators and a business model for investors

Bridget Lipman, Joshua Zachariah, Shijing Wang, Tarek Mavani, and Angele Beausoleil

Westville Investment - Paving a more inclusive and equitable road to career advancement
Andrew Seepersad, Fifile Nguyen, Jaimie Holland and Michael Vasilev

Books

	Business Design Thinking and Doing: Frameworks, Strategies and Techniques for Sustainable Innovation Angèle M. Beausoleil, 2022
	The Prosperity Paradox: How Innovation Can Lift Nations out of Poverty Clayton Christensen, Clayton, Efosa Ojomo and Karen Dillon, 2019
	Change by Design (Revised and Updated): How Design Thinking Transforms Organizations and Inspires Innovation Tim Brown, 2019
	This is Service Design Doing: Applying Service Design Thinking to The Real World Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, and Jakob Schneider, 2018
	Design Thinking at Work: How Innovative Organizations are Embracing Design D. Dunne University of Toronto Press, 2018
	Designed Leadership Moura Quayle, 2017
	Practical Ethnography: A Guide to Doing Ethnography in The Private Sector Sam Ladner, 2016
	Playing to Win: How Strategy Really Works A.G. Lafley and Roger L. Martin, 2014
	Rotman on Design: The Best on Design Thinking from Rotman Magazine Roger Martin and Karen Christensen, 2013
	Design Works: How to Tackle Your Toughest Innovation Challenges Through Business Design Heather Fraser, 2012
	101 Design Methods: A Structured Approach to Driving Innovation in Your Organization Vijay Kumar, 2012
	Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas and Design Effective Solutions Bruce Hanington and Bella Martin, 2012
	Where good ideas come from: the seven patterns of innovation Steve Johnson, 2011
	Designing for Growth: A Design Thinking Tool Kit For Managers Jeanne Liedtka and Tim Ogilvie, 2011
	Cirque Du Soleil The Spark: Igniting the Fire That Lives Within Us Lyn Heward and John Bacon, 2010
	The Design of Business: Why Design Thinking is the Next Competitive Advantage Roger L. Martin, 2009
	Naked Innovation: Uncovering a Shared Approach to Creating Value Zachary Jean Paradis and David McGaw, 2007